HEXX is a hypothetical rebranding project I did for CrossFit at the end of 2020. For the rebrand I wanted to foster a more inclusive image for the fitness company, hence the tagline "Redefining the Box." Using imagery for the company I also wanted to show physical growth in the use of the overlapping hexagon's forming a new shape, and look for the brand.
Logo Types
Color and Graphic Elements
Social Media
Web Design
Formal Business Materials
Brand Merchandise Mockups
